Privacy Policy

Last updated: April 3, 2026

Ecuaa operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Ecuaa is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.

• Financial information including payment card information, transaction details, and payment confirmation.

• Account information including your username, password, security questions, and settings.

• Transaction information including items viewed, cart activity, wishlists, purchases, and returns.

• Communications including information provided in customer support inquiries.

• Device and Usage information including IP address, browser type, and interactions with the Services.

Personal Information Sources

We collect personal information directly from you when you interact with the Services, automatically through cookies and similar technologies, and from service providers or business partners who perform services on our behalf.

How We Use Your Personal Information

• Provide and Improve Services: To fulfill orders, process payments, and manage your account.

• Marketing and Advertising: To send promotional communications and show targeted advertisements based on your activity.

• Security and Fraud Prevention: To authenticate accounts and detect fraudulent or malicious activity.

• Communication: To provide customer support and maintain our business relationship.

• Legal Compliance: To comply with applicable laws and respond to legal processes.

How We Disclose Personal Information

We may share your information with Shopify and other vendors (shipping, payment processing), business partners for marketing purposes, or in connection with business transactions like mergers. We ensure these parties use your information in accordance with privacy standards.

Relationship with Shopify

Our store is hosted by Shopify. They process your personal information to provide and improve the Services. Shopify may use data from your interactions with our store to provide enhanced features. For more details, you may visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

Our Services may contain links to third-party sites. We are not responsible for the privacy practices of those sites and recommend you review their individual policies.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If a child has provided us with data, parents may contact us for its deletion.

Security and Retention

While we implement security measures, no system is impenetrable. We retain your information only as long as necessary to provide services, comply with legal obligations, or resolve disputes.

Your Rights and Choices

Depending on your location, you may have the right to access, delete, correct, or port your personal information. You may also opt out of the "sale" or "sharing" of your information for targeted advertising.

• Email Marketing: You can unsubscribe from promotional emails at any time using the link provided in the email.

• EEA/UK Residents: You have additional rights to object to or restrict processing.

To exercise these rights, please contact us using the details below.

Complaints

If you have concerns about our data practices, please contact us. If you are in the EEA, you may lodge a complaint with your local data protection authority.

International Transfers

We may transfer and process your information outside your country of residence. For transfers from the EEA or UK, we rely on recognized mechanisms like Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this policy periodically. The "Last updated" date will reflect the most recent revisions.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please contact us:

• Email: info@ecuaa.store

• Address: Francisco de Orellana, Quito, 170901, EC